Devotional & Vedic Spiritual App

75%

Reduction in Customer Acquisition Cost (CAC)

Strategy & Execution

Conducted in-depth market research to identify high-demand themes aligned with current industry trends

Performed category-specific keyword research to capture high-volume, intent-driven search queries

Created ad copies that resonated with user pain points to drive higher engagement and conversions

Implemented effective location targeting, focusing only on regions with proven demand

Continuously optimized ad campaigns by pausing underperforming assets

Results

Reduced Cost Per Install (CAC) from ₹7.97 to just ₹1.96 using Google Ads — a 75% drop in acquisition cost

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